The primary target is junior marketers, with a sweet spot of three years’ experience who are keen to strengthen skills and explore new ways of thinking for immediate use.
After asking members what their priority capability needs were, there was an almost unanimous call for delivering learning & development on the core fundamentals of marketing to upskill and inspire tomorrows’ marketing leaders.
The Brand Masters Program is a purpose-built initiative to equip members’ teams with best-practice marketing skills to help drive business growth through the power of their brands.
Each module will have up to 20 participants with a maximum of 2 from any one organisation. This ensures a broad cross section of industry representation and the ability to share and learn from other individuals’ experiences.