Learn, Imagine, ELEVATE

New dynamic marketing capabilities to rapidly identify opportunity in change and to be confident, positive & proactive in developing and leading alternative marketing strategies to drive business growth. The AANA’s Dynamic Marketing Program will equip marketers with the skills to turn adversity into opportunity; to be resilient, to be curious, to be creative and to be innovative. Above all else, it will equip marketers with a comprehensive 'toolkit' and the skillset to think and act differently and to apply core capabilities in new and different ways.

  • Hear from the best

    We're honoured to have Prof Jill Klein deliver our Resilience module - an esteemed academic and award-winning author who held positions at the Kellogg Graduate School of Management and INSEAD before joining Melbourne Business School.

  • Grow your skills

    Content includes core principles and practical examples, we introduce terms, definitions, case studies, models and tools to ensure every participant takes away their own actionable learning from the Program.

  • Learn interactively

    These virtual classroom modules are not ‘lecture-style learning’ as we focus delivery on an inspiring and interactive workshop approach designed to develop new skillsets and 'toolkits' to succeed in the new reality.

Five interactive modules to sharpen your skills

The Dynamic Marketing Program covers five capability modules with online live learning virtual workshops

The modules are sequenced and designed to complement each other to meet immediate industry needs by providing situationally relevant principles, theories, and case studies. Each module will commence with prework, then on a Tuesday a 2 hour session that is both a learn and task briefing. Participants then spend time between sessions completing a task. The module will end on the Friday with a 90 min share and key learnings discussion.

Enabling powerful marketing learning experiences

The Dynamic Marketing Program is a unique, best in class online ‘virutal classroom’ program that upskills and equips marketers with the tools, models and frameworks for immediate application to assist businesses facing an unprecedented and unchartered economic and consumer landscape. Marketers need to adapt and grow in uncertain and challenging times.

  • Professional Recognition

    Completion of all 5 modules has career value. Participants who complete the Dynamic Marketing Program can use the AANA Dynamic Marketing Program completion logo which can be added to your digital profile and resume.

  • Future Academic Credit

    Participants who complete all 5 Dynamic Marketing Program modules can be eligible for a pathway to University academic accreditation for credit towards specific degrees.

Designed with AANA Members in mind:

The DMP has been crafted to deliver business growth for our members through stronger brands and up-skilled people

  • Affordable: members can access the DMP and its tools as part of their existing membership fee. There is no additional cost other than a $100 (+gst) registration fee for each module

  • Made up of energising and interactive workshops that advance understanding and application of core principles, processes, tools and belief systems, supplemented by an engaging AANA e-learning portal

  • Facilitated by a faculty of leading marketing practitioners, using illuminating case studies, thought leadership and shared personal experiences

Important Dates

The Dynamic Marketing Program covers 5 capability modules

Why complete all 5 modules?  

The modules are sequenced and designed to complement each other to meet immediate industry needs by providing situationally relevant principles, theories, and case studiesEach module will commence with prework, then on a Tuesday a 2 hour session that is both a learn and task briefing. Participants then spend time between sessions completing a task. The module will end on the Friday with a 90 min share and key learnings discussion.