The AANA is uniquely positioned as the perfect marketing capabilities partner to bring objective, impartial purpose-built programs designed by marketers for marketers to drive business growth through best practice.
The Brand Masters Program is a purpose-built initiative, to equip members’ teams with best-practice marketing skills to help drive business growth through the power of their brands. The Brand Masters Program provides marketers with a comprehensive ‘toolkit’ to craft great brands from insights right through to execution and measuring effectiveness.
The AANA’s Dynamic Marketing Program will equip marketers with the skills to turn adversity into opportunity; to be resilient with a growth mindset, to be curious, to be creative and to be innovative. Above all else, it will equip marketers with these in demand, highly valued skill sets and comprehensive 'toolkit' required to succeed in today's work environment.
This is a unique, purpose-built program for small business, where you can build your business marketing plan through tools, models and frameworks for immediate application. The program will provide thought leadership including success stories, case studies, and mentor support. Learning will be brought to life through interactive role plays, team exercises, videos, case studies and sessions with subject matter experts, supplemented by an easy-to-use e-learning portal. You will walk away at completion with a comprehensive marketing plan to put in to action right away.