The AANA is uniquely positioned as the perfect marketing capabilities partner to bring objective, impartial purpose-built programs designed by marketers for marketers to drive business growth through best practice.
The Brand Masters Program is a purpose-built initiative, to equip members’ teams with best-practice marketing skills to help drive business growth through the power of their brands. The Brand Masters Program provides marketers with a comprehensive ‘toolkit’ to craft great brands from insights right through to execution and measuring effectiveness.
The AANA’s Dynamic Marketing Program will equip marketers with the skills to turn adversity into opportunity; to be resilient, to be curious, to be creative and to be innovative. Above all else, it will equip marketers with the different skillsets and comprehensive 'toolkit' required to succeed in the new reality.