Module 4 Innovation
May 2021
To demonstrate that innovation across all elements of the marketing mix is a key driver of brand and business growth and to provide some easy to use tools to drive innovation led growth in the current climate
Define innovation and understand its role in driving growth
Understand the key drivers of successful innovation
Know the importance of opportunity identification prior to idea generation
Learn techniques to accelerate creating insight led opportunity
Define the process on how to move from opportunity to ideas – 3 ideation tools
Take away a set of ideas for application to drive growth for their brands and business
The launch of our capability platform represents a major enhancement of the AANA value proposition to all our members.
For AANA Members, the Dynamic Marketing Program is available as part of your membership fee with no additional cost other than a $250 (+gst) registration fee per module. Non-Members are charged the full fee of $600 (+gst) per module.
AANA Member Module Registration Fee (incl GST)
Non-Member Price (incl GST)
Module Purpose and Objective
Prework Instructions
Session Flow
Key Definitions
7 Drivers of Success
Innovation & the 6Cs
Identifying and Articulating Opportunity: Part I
Identifying and Articulating Opportunity: Part II
Idea Generating Tool 1: Points of View
Idea Generating Tool 2: Think Links
Idea Generating Tool 3: Reversing Assumptions
Idea Template