Module 3 Creative Problem Solving
April 2021
To demonstrate that taking a creative approach to problem solving can be learnt and applied to most aspects of brand and business building either remotely or collectively
Define what is creative problem solving and how to apply a rigorous approach to unlock it
Learn a method for problem articulation and the tools that can successfully support
Understand good and bad problem articulation and tools that can be applied
Learn how to use creative solution tools and apply them to product, people and process issues
Learn techniques to accelerate how to assess and select creative solutions
The launch of our capability platform represents a major enhancement of the AANA value proposition to all our members.
For AANA Members, the Dynamic Marketing Program is available as part of your membership fee with no additional cost other than a $250 (+gst) registration fee per module. Non-Members are charged the full fee of $600 (+gst) per module.
AANA Member Module Registration Fee (incl GST)
Non-Member Price (incl GST)
Module Purpose and Objective
Prework Instructions
Session Flow
AANA Definition
Hermann Brain Dominance Index
Cultivating Creativity in Problem Solving - The Process
Problem Identification Tool: Understanding your Ambitions
Tools to Help you Articulate and Define a Problem: Part I
PROBLEM ARTICULATION TOOL 1- RESTATING OR REFRAMING THE PROBLEM
Tools to Help you Articulate and Define a Problem: Part II
PROBLEM ARTICULATION TOOL 2- MINDMAPPING YOUR PROBLEM
One Final Problem Articulation Tool
PROBLEM ARTICULATION TOOL 3- WHAT-WHY-HOW
Generating Solutions Via Creative Tools
Using Tools Across People, Process and Product Issues
Generating Creative Solutions Live in Teams
A Tried and Tested Tool
Selection Tool 1: Seeing Stars/Dotmocracy
Selection Tool 2: The Martrix