Purpose and Key Takeaways

To demonstrate that taking a creative approach to problem solving can be learnt and applied to most aspects of brand and business building either remotely or collectively

  • Define what is creative problem solving and how to apply a rigorous approach to unlock it

  • Learn a method for problem articulation and the tools that can successfully support

  • Understand good and bad problem articulation and tools that can be applied

  • Learn how to use creative solution tools and apply them to product, people and process issues

  • Learn techniques to accelerate how to assess and select creative solutions

Pricing

The launch of our capability platform represents a major enhancement of the AANA value proposition to all our members.

Pricing options

For AANA Members, the Dynamic Marketing Program is available as part of your membership fee with no additional cost other than a $250 (+gst) registration fee per module. Non-Members are charged the full fee of $600 (+gst) per module.

Course curriculum

    1. Module Purpose and Objective

    1. Prework Instructions

    1. Session Flow

    2. AANA Definition

    3. Hermann Brain Dominance Index

    4. Cultivating Creativity in Problem Solving - The Process

    5. Problem Identification Tool: Understanding your Ambitions

    6. Tools to Help you Articulate and Define a Problem: Part I

    7. PROBLEM ARTICULATION TOOL 1- RESTATING OR REFRAMING THE PROBLEM

    8. Tools to Help you Articulate and Define a Problem: Part II

    9. PROBLEM ARTICULATION TOOL 2- MINDMAPPING YOUR PROBLEM

    10. One Final Problem Articulation Tool

    11. PROBLEM ARTICULATION TOOL 3- WHAT-WHY-HOW

    12. Generating Solutions Via Creative Tools

    13. Using Tools Across People, Process and Product Issues

    14. Generating Creative Solutions Live in Teams

    15. A Tried and Tested Tool

    16. Selection Tool 1: Seeing Stars/Dotmocracy

    17. Selection Tool 2: The Martrix

About this course

  • $275.00
  • 19 lessons
  • 0 hours of video content