Module 5 Strategic Storytelling
31 May & 2 June 2022
Understand the power of story telling in the workplace and to provide a structured approach to creating strategic stories within the current context.
Understand the power and role of story telling over time
Apply the principles of story telling in the work context
Construct and deliver a story: Understanding your audience, Use the story telling canvas, The power of telling vs. selling
Take away a practical application of the approach both remotely and face-to-face
The launch of our capability platform represents a major enhancement of the AANA value proposition to all our members.
For AANA Members, the Dynamic Marketing Program is available as part of your membership fee with no additional cost other than a $250 (+gst) registration fee per module. Non-Members are charged the full fee of $450 (+gst) per module.
AANA Member Module Registration Fee (incl GST)
Non-Member Price (incl GST)
Module Purpose and Objective
Prework Instructions
How Are We Going To Get There?
We Believe All Great Stories Create...
AANA Definition
So Why Might We Tell Stories?
The Who, What, How Model
WHO: The Hermann Brain Dominance Instrument (HBDI®)
WHO: Whole Brain® Communication Preferences
WHAT: Structuring Your Story
WHAT: Sequencing to Sharpen and Shape your Thinking
HOW: Optimising Written Docs, Emails and Presentations to Read
HOW: Optimising for Storytelling Via Virtual Presentations
HOW: Optimising for Storytelling in Person