Purpose and Key Takeaways

To demonstrate that innovation across all elements of the marketing mix is a key driver of brand and business growth and to provide some easy to use tools to drive innovation led growth in the current climate

  • Define innovation and understand its role in driving growth

  • Understand the key drivers of successful innovation

  • Know the importance of opportunity identification prior to idea generation

  • Learn techniques to accelerate creating insight led opportunity

  • Define the process on how to move from opportunity to ideas – 3 ideation tools

  • Take away a set of ideas for application to drive growth for their brands and business

Pricing

The launch of our capability platform represents a major enhancement of the AANA value proposition to all our members.

For AANA Members, the Dynamic Marketing Program is available as part of your membership fee with no additional cost other than a $250 (+gst) registration fee per module. Non-Members are charged the full fee of $600 (+gst) per module.

Course curriculum

    1. Module Purpose and Objective

    1. Prework Instructions

    1. Session Flow

    2. Key Definitions

    3. 7 Drivers of Success

    4. Innovation & the 6Cs

    5. Identifying and Articulating Opportunity: Part I

    6. Identifying and Articulating Opportunity: Part II

    7. Idea Generating Tool 1: Points of View

    8. Idea Generating Tool 2: Think Links

    9. Idea Generating Tool 3: Reversing Assumptions

    10. Idea Template

About this course

  • $275.00
  • 12 lessons
  • 0 hours of video content