The 2020 Australian Digital Advertising Practices (ADAPs) live learning interactive online workshop provides you with best practice and guidance to help make informed decisions on your ad-tech and digital advertising investments.
The ad-tech value chain can be complex and challenging to understand yet you are responsible for your brand’s media spend that drives it. Concerns on topics such as viewability, brand safety, ad fraud and consumer privacy are all well documented but how well are you prepared to make informed decisions on these for your business?
The purpose of the ADAPs is to provide you with the necessary knowledge to ask the right questions and together with your agency partners, make the right decisions for your brand and business. This program is aimed at all marketers participating in ad-tech and it will provide you with the knowledge and understanding of the ad-tech value chain and provide you with the tools and frameworks to invest with confidence.
About the workshop
2020 Australian Digital Advertising Practices (ADAPs) live learning interactive online workshop will;
-
Explain how the ad-tech value chain works from end to end and the value of each part
-
Enables you to work with your agency partners, design a Digital Advertising Value Chain that works for your business.
-
Establish measurement and accountability that meets your needs and ensures that value is understood
-
Understand the choices you have to optimise value & mitigate risk
The Practices have been developed by a cross-industry team of advertisers, media agencies, digital publishers and subject matter experts and offer practical everyday guidance, checklists and links to specialist sources. They build upon and update the first version which was published in July 2018 and now include market and regulatory updates, as well as additional information on consumer privacy.
Industry panel experts will bring the content to life.
The workshop will be facilitated by Steve Hunt, who brings a wealth of media and technology experience.